If you’re searching for a Blogger pitch template that actually works, you are in the correct place. You’ve been blogging for some time now. You are publishing articles regularly; your traffic is increasing and there are people who are reading your articles. However, you don’t make money with it yet.
It’s not the problem of your content. What is the issue is that no brands actually know who you are, until you make yourself known to them.
That’s where it comes into play to have a great blogger pitch template.
Here, you’ll learn what it takes to write a brand pitch email that actually works, what to put in it and even see a template that you can send out today.
What is a Blogger Pitch Email?
Blogger pitch email is a brief, professional email you send to a brand requesting they work with you. It could be for:
- A sponsored blog post
- A product review
- An affiliate deal
- On-going brand collaboration
Consider it similar to an application for a job — only it’s for your blog. You’re presenting the brand with a profile of yourself, your audience, and why it’s a good fit for them.
Why Most Blogger Pitches Get Ignored?
Before we discuss the template, we should discuss why majority of pitches fail:
The majority of bloggers do the same blunders:
- Too long — Brands are busy. A proposal letter that is not finished, but includes 500 words, will be discarded.
- All about themselves — Talking about how many followers you have and not what you can do for the brand.
- No clear ask — The brand doesn’t know what you are looking for from them.
- Unprofessional blog — No matter how good your pitch is, if your blog is out-of-date or slow, then the brand won’t take you seriously.
The last one is more significant than most bloggers are aware of. Before sending a single pitch email, first be sure your blog looks professional. A clean design, fast loading times and a great user experience convey the message that you’re a take-charge type of person.
This is very easy to correct if you’re using Blogger. Changing your template to a fast responsive and SEO-friendly, professional blogger template can be a gamechanger for brands in their perception of your blog. Your blog design is the first thing that a brand looks at after opening your pitch – first impression counts.
Writing an email to pitch your blog to a blogger can be tricky. It’s important to know what to include in a blogger pitch email.
There are 5 parts to a good pitch email. Be concise and to the point.
1. Subject Line
This is the most critical as well as crucial component. Without an exciting subject line, your e-mail isn’t opened.
Good examples:
– Collaboration Opportunity — [Your Blog Name] | [Your Niche] Blog — Tech Blog with 10K Monthly Readers”
– “[Your Blog Name] Sponsored Post Opportunity —”
Partnership Proposal: [Your niche] Blog
2. Short Introduction
One or two sentences (or less). What’s your blog about and who are you?
3. Your Numbers
Keep it simple. Whether it’s monthly page views, social media followers, e-mail subscribers, whatever it is that is impressive. Avoid using approximate numbers. Brands can check.
4. The Collaboration Idea
What is your product/service? A review? A sponsored post? A social media mention?! Be specific.
5. Efforts to make the call to action obvious.
Conduct a quick call for a short time at the end of the presentation with a question such as, “Would you be open to a call?” or “Can I send over my media kit?”.
Blogger Pitch Template (Ready to Use):
Copy and modify the following simple and clean pitch email template:
Subject: Team Up — [Your Blog Name] | [Your Niche] Blog
Hi [Contact Name],
My name is [Your Name] and I am the owner of [Your Blog Name] (yourblogurl.com) which is a blog about [your niche — e.g., tech gadgets, personal finance, travel].
I’ve been following [Brand Name] for some time and really like you guys and the way you guys do [something about their product/service/brand]. I believe that my audience would really relate to it.
I’ll quickly check my blog stats:
– Pageviews per Month: [X]
– Returning Unique Visitors: [X]
– App Users: [X]
– Email Subscribers: [X]
I want to work with you on a sponsored blog post / product review / social media feature that features your [Brand’s product/service] to my readers.
If you’re interested, I’d be glad to send you my entire media kit or speak with you on a quick call about ideas.
Thank you for your attention, we look forward to hearing from you!
Best,
Name:
Blog URL:
Your Email:
Your Social Media Handle:
Tips to Make Your Pitch Stand Out:
The template is only a starting point. This is how you can ensure yours is better than others:
- Personalize every email. NEVER send the same e-mail to 50 brands. Say something that you like about their brand – a recent campaign, a product you’ve used, or an aspect of their values you like. This alone can increase your response rate by 100%!
- Research the Right contact. Avoid sending to a company’s generic [email protected] address. Search for marketing manager, pr contact or influencer partnerships team on LinkedIn and the brand’s website.
- Send one Follow up. Follow up with a brief e-mail after 7-10 days, if you still haven’t received a response. Slightly something such as: “Hi, following up on my last e-mail, I’m still very interested in working together! A lot of deals occur on what’s known as the follow-up.
- Always attach your Media Kit. A media kit is a single page document that contains your blog statistics, blog reader demographics, previous collaborations and the rates you charge. Can help make you look professional and can save time for the brand.
- Know your Rates beforehand. Have your number memorized prior to pitching, and you won’t flub that question.
How to Find Brands to Pitch:
Finally, how will you find a brand with your template?
Brands already in your niche – If you currently use and love some brands within your niche, check them out. Those are your easily pitches as you are able to communicate in a sincere way.
Competitor blog sponsorships – see what companies are sponsoring blogs like yours. Perhaps if they have been dealing with one blogger in your niche, they may deal with you as well.
Instagram and LinkedIn — Look for marketing/ PR people at brands you like. Sometimes a DM or LinkedIn message will suffice for an email.
Influencer platforms — Web sites such as AspireIQ, Grin, or Intellifluence connect bloggers and brands that are seeking to work together.
Before pitching, ask yourself: What is one more thing you could do?
Before you send your first pitch e-mail, imagine yourself a brand and view your blog as such.
Ask yourself:
– Does my blog load fast?
– Is it mobile friendly and tidy?
– Is it user friendly?
– Would I recommend this blog as one of my brands?
Answer every one of these with a no – correct it first! A brand that enjoys your pitch, will simply go and see your blog. The deal is lost – regardless of how good your
e-mail was – if they find a slow, poorly-designed site.
If you are on Blogger, simply head over to Templateiki and pick a fast loading, AdSense friendly template. It is one of the smartest things you can do before starting your outreach. This is a minor, but significant tweak that will help your blog look more professional.
You can also check out their Blogging income guide to boost your blogging income further.
Conclusion:
As a blogger, you can definitely make money from brand collaborations — even if you just started out. There’s no need to have millions of followers. A niche, a blog with a professional appearance and a well written pitch letter are required.
Start with the above template. Customize it to each brand! Follow up. But most of all, stay at it – as every “no” brings you closer to a “yes”.
Then go and send that e-mail. The first collaboration is just around the corner.
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